Ranch Bookings Blog

2019 Solo Travel Trends: What Ranches Need to Know

Apr 15, 2019 4:42:57 PM / by Matthieu Corrand

More Travelers Than Ever Are Choosing to Travel on Their Own

The way that people travel is changing, and more people than ever are actually choosing to embark on adventure travel all on their own. Solo travel is growing, and it’s just another opportunity for guest and dude ranches to take advantage of the growing adventure travel market.

It was estimated that one in four people would choose to travel on their own in 2018. Solo travelers might be single individuals or someone whose partner doesn’t share the same traveling interests as them. People who choose to travel on their own don’t fall into a defined age group either. While the number of older adults traveling has skyrocketed, individuals of any generation are jumping on the solo travel trend.

Solo travel isn’t a new thing, either. The trend has been gaining popularity for many years, but thanks to new developments in booking technology and specialized itineraries for individuals, the trend has really taken off.

So, how can guest and dude ranches take advantage of the slow travel market? By paying attention to what these type of guests are looking for from their travel experience, ranches can begin to cater to more guests, no matter how they want to travel.

Solo travelers know that their style of vacationing is on the rise, too. This has led to them asking for needs that are specific to them if they’re not already offered. One huge way ranchers can make an impact is by catering to these needs ahead of time to make solo travelers feel more welcome.

To start, if your ranch has single supplements included in your rates, you may want to rethink how these are structured. Lowering the rate can make booking a stay with your ranch more appealing, and some adventure travel companies are looking at eliminating the fee altogether. If you find that you’re receiving a lot of business from solo travelers, waiving the fee might be in your best interest; otherwise, lowering it is enough to attract more solo travelers.

How you plan daily itineraries is another way that ranches can appeal to the solo travel market, and it’s one that many are already doing. For example, creating individualized itineraries is one way to show your single guests that you are paying attention to their needs. If you’re already looking at guests who will need training for how to ride and care for a horse, what they’re dietary restrictions are, if any, and what their working ability is, you’re already one step ahead.

Ranches can also consider creating activities that are designed for the solo traveler, so that guests don’t feel like they’re missing out on part of the experience because they are alone. The community that is created within those currently staying at the ranch already plays into this, which makes ranches an attractive choice for those interested in solo travel.

The next thing you can do plays into this step as well. With customization, you might also learn about a solo traveler’s specific interests. Allowing them to have a hand in the activities they participate in is a great way to attract solo travelers and let them get the most out of their experience.

Finally, get to know your guests who are solo travelers. Understanding the motives behind their choice to travel alone can help you tailor your marketing and sales processes and allow you to attract more solo travelers in the future.

For ranches, the biggest opportunity to gain a share in the solo travel trend is through customization. Tailoring experiences to what your travelers are looking for is an excellent way to create a memorable trip, and it’s also a good way to establish a trip that becomes a tradition.

If you’re looking for a way to create better-customized experiences, Ranch Bookings can help. Our online reservation management platform allows you to collect information directly from your website and store it all in one place. With Ranch Bookings, you can understand exactly what your guest’s preferences are and be able to create the ideal experience for them. Our platform can also integrate directly with your website and allow you to see updated information in real time.

Interested in learning more about how we can help you create the best guest experience? Get in touch with us today to learn more.

Matthieu Corrand

Written by Matthieu Corrand

Matthieu Corrand is the founder of RanchBookings.com. A second generation guest rancher, Matt built the platform to help save his father time and energy, as well as increase annual rates and reservations.

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