Don’t Let Potential Guests Slip Through Your Fingers
Adventure travel has been making noticeable increases in recent years — growing at an average of 60 percent annually. And for the future, it’s projected to grow 46 percent as we look toward 2020. More people every year are looking to book more experiential vacations, so how is your ranch taking advantage of it?
One of the biggest steps you can take is to look toward moving your reservation management platform online. For some ranches, this can feel like a major shift that you’re not ready to take. Why fix something that’s not broken? But just because it’s worked well for several years doesn’t mean it can’t be improved. The way people plan their travel is changing, and your ranch needs to have the flexibility to keep up.
Consider this: 80 percent of travelers prefer to self-serve their reservations to get what they need. If you already have a great website showcasing the experience that your ranch offers, you’re on the right track, but it’s still not enough to capture the new wave of travelers that are looking for solutions they can use to book online. The next step is to continue making your guest ranch accessible online by offering a reservation management platform.
Surprisingly, 90 percent of guest and dude ranches don’t have any form of online booking, which means that only 10 percent of ranches are capturing the majority of the market. However, it also means that it’s a prime time for your ranch to jump ahead of your competition.
Without a way for potential guests to reserve their travel dates online, you’re counting on the fact that they will be willing to take the time to reach out to you during your business hours and set everything up. While this isn’t a big ask for older generations, how are you addressing your younger guests?
Couples in their 30s and 40s are looking for unique experiences just like Baby Boomers are. The difference is that they’re also searching for places that fulfill a modern convenience factor, and online solutions are part of that.
Many ranches count on their ability to have their guests return year after year. You know how much guests enjoy their stay once they’re on your property, but first, you have to get them there. Younger groups won’t waste time jumping ship to an option that makes it simple to book their stay with just a few clicks. An online reservation platform can help you build on the first impression that you give your guests, enough so that once they’re diving into your ranch experience, it won’t be hard to help them establish a tradition.
Online Reservation Management Systems Can Help You Rope in More of the Adventure Travel Market
One of the major advantages of having an online reservation management system is the ability to prepare for the future. It’s likely that your ranch is a longstanding fixture of your community or family’s livelihood, so taking reservations online can help you remain that way for years to come. And if you’re a newer operation, it can help you secure your place in the guest ranch industry.
Along with this, it’s also going to make your back office workload lighter and easier to manage. Without having to field calls from every single guest to make their reservation, you can focus on the calls that matter to ensure that everyone’s specific needs and expectations are met for their stay.
Reservation management platforms also offer the ability to track and store guest data automatically as it’s put into the system, so you won’t have to worry about keeping information organized by hand or in burdensome spreadsheets that aren’t backed up. And if you’re on the road, having everything online in the cloud makes it accessible as long as you have your login credentials.
If you’ve been searching for a way to get rid of inefficient processes, this is it. Scrap your spreadsheets and move everything online to give your employees time back to spend on creating better experiences for your guests. On top of that, you’ll be able to step out of the 90 percent of ranches that aren’t taking advantage of one-third of the adventure travel market. Allowing guests to book their trip online will not only attract more people to your ranch, but you’ll be able to secure more reservations by establishing a simple process.
These platforms can make a huge difference in how your guest ranch gains and manages business, but one problem many ranchers run into is that they’re designed to fit a different industry, like hotels or bed and breakfasts. Or they focus on the hospitality industry at such a high level that they just don’t work the way you want.
With Ranch Bookings, you don’t have to worry about your needs being addressed, because our reservation management platform was created exactly for them. Built by ranchers, for ranchers, our software is designed to address the exact pain points and struggles you’re already dealing with and eliminate them with a solution that meets your needs and your guests' needs.Want to see the difference we can make? Sign up to see a demo of the Ranch Bookings platform today.