Give Your Future Stakeholders Processes They Can Build Upon
There are a lot of different tasks that go into ranch management, and not all of them are all that glamorous. On top of caring for your horses and your livestock, you’re also facing back office struggles that can pull you away from more valuable matters, such as tending to the needs of current guests and managing incoming guests.
When reservation requests come in, maintaining information and keeping track of a guest’s unique needs can be a challenge if you’re storing these details in different places. It’s extremely easy for things to get lost. Information ends up written out by hand or stored in a spreadsheet that can only be accessed from one computer. If more than one person is working with a guest, details can get missed which can lead to certain requests falling off your radar.
Having guest information stored in multiple places easily leads to your team not being on the same page, which only causes your operations to be inefficient. The challenges that erupt from this can cause customer dissatisfaction that damages your reputation. As we all know, people are far more likely to share a negative experience than a positive one.
Along with the struggles you’re facing internally, the way guests are seeking out adventure travel is changing. Not only is the industry growing annually, but around 80 percent of travelers prefer to book through a self-serve option rather than sending an email or picking up the phone. Even though you might prefer these methods of communication, prospective guests simply don’t — and they’re the ones that will be contributing to your growth.
The industry is changing, and technology is more prevalent than ever. Most ranches are aware that things need to be better, but they’re not sure what the next step should be.
Guest ranches are close-knit operations, and as the next generation begins to prepare to take the reigns, how are you helping them get ready? When you eventually step down from managing your ranch, the worst thing you can do is hand down all the problems and struggles you’re dealing with to the next person. Things might not seem drastic now, but how will operations look in five years if you continue to manage guest information by hand? How many slip-ups can your ranch handle before things really start to go south?
Bring Your Ranch Management into the Modern Age to Help the Next Generation Succeed
All of this isn’t meant to stress you out. Instead, it’s meant as a message to put your ranch in a good position to succeed now to prepare for the future. No matter what point you’re at in relation to passing the baton, improving your processes will allow the next person to be in a better position to succeed.
Instead of passing problems on, give your successor modern processes they can build upon to help your ranch continue to thrive. It makes the transition easier and will improve your customer satisfaction by playing to the needs of what current travelers are looking for.
And the big things they’re looking for are online solutions for bookings and reservations. In the age where you can do just about everything on a computer or on your phone, planning and booking a stay at your ranch should be one of them. An online booking platform can fill this gap in your operations as well as provide a solution to a number of other back-office struggles.
Here’s one thing to keep in mind — not all online booking platforms are created the same. You’ll want to look for one that meets your needs and fits the things that your guests are looking for. You should use a platform that streamlines your processes both internally and externally. With this software, you should be able to capture all your guest information up front, so that it can all be stored at once, in one easily-accessible place.
Nearly 70 percent of people are booking their accomodations on a desktop, so it’s key that you look for a platform, like Ranch Bookings, that offers this. With Ranch Bookings, our software integrates directly with your website so you retain your branding and provide a seamless experience for guests that land on your page and want to make a reservation. All of these features will make a positive impact on your ranch’s operations by eliminating mistakes and allowing you to increase customer satisfaction. You’ll also be able to tighten up your processes so that you can easily pass them on to the next generation.
Of course, the most important thing that you’ll want to pay attention to with any online reservation management platform is that it takes your needs into consideration. Guest ranches don’t fit into an “off the shelf” type of product, and at Ranch Bookings, we understand that. Our founder’s family owns a ranch in Wyoming, and our platform was built off the unique challenges it faced.
Interested in learning more? Set up a demo with us today.