Travelers Are Looking for Slower Travel and More Immersive Experiences
If you’re looking to increase the number of reservations at your ranch this year, you should be paying attention to how your potential guests are choosing to travel. Adventure travel is growing, and guest ranches are in a peak position to take advantage of new travelers looking to take advantage of unique experiences.
One of these trends is slow travel. Slow travel is where travelers are taking more time for their vacations and spending time really getting to know the location. The average slow travel trip is usually around a month, and individuals who are able to work remotely are often taking advantage of these trips the most. Guests looking to use slow travel want to explore and try new things — and for guest ranches, they’re essentially the ideal customer.
Slow travelers are looking to enjoy their vacations at a slower pace, hence the name. Rather than trying to manage the hectic hustle of sightseeing and activities in a short timespan, these types of travelers want to sit back and live like a local would — which is a lot of what guest ranches have to offer.
For guest and dude ranches, travelers will be interested in being able to explore rural landscapes, learn how to ride and care for horses, and experience the community that staying at a ranch creates. For many guest ranches, the overall experience is a major selling point, and it’s one that caters directly to slow travelers.
So, who are slow travelers? It’s often thought that younger generations will be taking advantage of this trend, and while that is true, the majority are actually in their 50s and 60s. About 10,000 people retire in the United States every day, and these individuals are interested in traveling — but not in the traditional “tour” travel style. They want to feel young and engaged with culture as well as challenge themselves.
The younger generations who are looking to take advantage of slow travel are the ones who are typically able to work remotely. These are also the individuals who are looking to book stays for a significant period of time because they don’t have to return to work by a certain date.
Another portion of slow travelers is also middle-aged. These travelers are looking for an immersive experience while they’re between key points in their career. Whether that’s in between jobs or even entire careers, these travelers are looking to make the most of these in-between periods by seeking new opportunities.
How Guest Ranches Can Take Advantage of the Slow Travel Trend
For guest ranches, attracting these types of travelers is just a matter of being able to share the unique experience you can provide. Since slow travelers are fully focused on the experience that they can have, they’ll want to know what types of activities they’ll participate in, the food they’ll eat, the type of lodging they’ll receive, and more. And while you can provide them with this information over the phone, you can’t expect that they’re all going to call you. That’s where your website is going to come into play.
Make sure your website is up to date and a strong reflection of what you have to offer. Online booking is another trend that’s seeing major growth in recent years, so many more people are going to find you through your online presence. More people than ever are doing all their research online to find travel destinations, so you’ll want to make sure that your website has all the information and images that can help convince potential guests to book their stay with our ranch.
You can also work to connect with travel group who specialize in the art of slow travel. These guides will be able to provide your ranch as an option for individuals interested in slow travel and help you expand your reach across the country and even across the globe.
Another factor you can take advantage of to capture more of the slow travel market is to take advantage of online booking. This goes hand-in-hand with people doing more research online. With online booking, guests can find out your availability and current rates right from your website instead of having to make a call.
With platforms like Ranch Bookings, your ranch can attract and obtain more reservations by providing a simple way to book their stay. Ranch Bookings is an online reservation management platform that allows ranchers to move their booking processes online, and provide their guests with a seamless booking experience.
Interested in learning more about how our platform works? Get in touch with us today, we’d love to show you how we can customize our software to your needs.